Six-pack abs, tight butts and vibrant health are what the fitness industry sells us as its promise of fitness success. However, have you ever considered what it costs to achieve that “look”, how many hours need to be put in and what must be sacrificed in order to get there?

Be mindful that there are tradeoffs associated with trying to reduce fat and improve health. Let’s discuss them so you can consider how best to reach the body and health you desire while living the lifestyle that pleases you.

Are you prefer to listen rather than read? Download the audio recording here… We also created a fun visual guide, viewable here… mes And finally… The story of two clients Recently, one of our successful clients — let’s call him Bill — approached us with an inquiry about a possible investment opportunity in Australia.

Now that he had shed thirty pounds (from 22% body fat to 15%), he could run up stairs unencumbered and haul heavy bags of garden soil without becoming winded.

He was finally able to enjoy weekend bike rides with his friends and wear clothes he once fit in but had long since given up trying.

But What Comes Next? No doubt about it,” Bill answered, “I am pleased with how I look and feel.”

Just that he wanted six-pack abs.

“Oh no,” he declared with a laugh. “I don’t have to look like a cover model – but it seems I’m close enough!”

Bill was confident that with just a bit of extra work and time, his abs would begin showing and his physique would be complete.

While Anika had the opposite concern.

She just wanted to lose some weight, improve her health and get in better shape.

But she worried that to accomplish her goal she’d need to give up everything, become a “health nut”, and make significant lifestyle adjustments.

Changes that included 6 AM bootcamps, kale shakes, lemon juice cleanses and 1000 situps every day… forever.

“No way,” Anika replied in disbelief. “That would take too much work.”