To help clients all over the world discover the joys of living a fit, healthy life. And to help thousands of professionals deliver this purpose to their own clients.
John, trained in fitness and nutrition, and Phil, trained in engineering and technology, share a common belief: Good health and a thriving body are the birthright of every single person on this planet.
Tired of diet books and cookie-cutter training plans, John and Phil created a research-driven, web-based coaching community called Nutritional Agenda.
Today, Nutritional Agenda is the largest — and most respected — private nutrition coaching and education company in the world.
We are the go-to source in the fitness industry. Renowned fitness experts, health professionals, and superstar athletes all come to us for advice.
Over the last 12 years, we’ve watched fad diets and fitness crazes come and go. But when the fads have failed, and the crazes have died out, and people just want something that works… we’re the ones they come to.
What we do.
Nutritional Agenda helps clients transform their lives — and professionals transform their businesses — through expert coaching, ongoing support, and guided mentorship. Here’s how:
Professional Education
Through our Nutritional Agenda Level 1 and Level 2 Certifications, we’ve helped over 150,000 fitness and health professionals become elite coaches.
Using the best practices of adult online education, we share everything we know about nutrition and health, behavior change, and real-world coaching with our professional students.
We also teach them how to build successful, meaningful businesses.
In fact, the Nutritional Agenda Level 1 Certification is top-ranked across the board:
- #1 most recommended nutrition certification program in the world
- 94% of customers rate our program better than anything else out there for learning how to become a better coach and helping clients change their behaviors
- Rated #1 by customers for reputation, nutrition content quality, behavior-change coaching, and program effectiveness
Bottom line: If you want to learn nutrition science and the art of coaching from the best in the field, you’ve come to the right place.
Nutrition and Health Coaching
Over the last 15 years, through our Men’s and Women’s coaching programs, our in-house coaches have helped over 100,000 men and women get into the best shape of their lives.
We approach coaching by listening to our clients’ needs and what they want to accomplish, learning how they live, discovering what’s really important to them, and working together to create the right nutrition and exercise approach based on their goals and lifestyle.
Then we coach them through the process, helping with the inevitable roadblocks along the way to success.
Nutrition Software
Through our ProCoach software we help health and fitness professionals deliver research-proven nutrition and lifestyle coaching to anyone who needs it… from paying clients, to family members, to co-workouts, to loved ones.
Whether they want to coach in-person, online, or a combination of the two, whatever fits their ideal lifestyle, it’s possible with ProCoach.
With the ProCoach curriculum, coaching tools, and software, our ProCoaches are able to get better results with dozens, even hundreds, of people while working less, growing their businesses, and living life on their own terms.
Our message to you right now.
We equally value the health and well-being of everyone in our global community. We believe in equality and justice for all. Racism is a virus.